The first episode of the series was posted on the Web Tuesday morning, and promptly crashed the site. American viewers could see it through Hulu.com, the streaming video site run by NBC, but anyone outside the U.S. had to either wait for the site to come back up or download the show through iTunes for $3.99 (the show's official Twitter account said the site was having technical difficulties and was working on resolving them, and added "We love you for crashing the site"). A Joss Whedon fan site had several hundred messages about the outage on Tuesday morning.
As described on the Doctor Horrible companion website, the first three episodes will be streamed on the Web on July 15th, July 17th and July 19th -- but will only be viewable until July 20th, at which point fans will have to buy them through iTunes. A special DVD with all of the episodes and extras will also be available at some point, the site says. Whedon created the Web project -- whose full name is Dr. Horrible's SingAlong Blog -- during the Hollywood writers strike, along with his brother Zach and Jed Whedon, and said he financed the six-figure cost from his own pocket, as a way of showing that there are other creative outlets apart from traditional television.